Sedo recenty sold Russia.com for $1.5 million, the second largest Geo domain sale to date. The domain was brokered on behalf of Seattle-based Paley Media, a web design, publishing, and technology company that actively manages an online network of 11 high profile geo domains and six enthusiast websites. This marks Sedo’s highest ever geo domain sale, as well as the biggest sale of the year in its category. The highest public sale on record, industry-wide, is Korea.com, which was sold for $5 million back in 2000.

“Geo domains are in high demand because of their unique nature – there is no substitute,” said Gregory Paley, CEO of Paley Media. “Even when sold without content, as was the case of Russia.com, a geo domain name by itself holds tremendous value because it lends itself to a number of lucrative business models.”